This is why we don't track our customers...

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Now let's talk about digital marketing: Every internet user leaves traces. But are website owners really forced to follow them up? In Europe, the GDPR unintentionally made surfing the Internet not only less fun but also significantly reduced trust in most providers. In EU countries, pages are no longer allowed to simply set cookies in order to track visitors to a website. Instead, almost every first-time visit to the site is interrupted by an annoying banner. Before you can get any information, you have to decide which personal data may be collected and possibly passed on to third parties.

But what reduces our well-being? Most banners don't make it easy to disagree quickly. On the contrary: Many web designers work manipulatively and deliberately make this contradiction so complicated for the site visitor that he or she decides to accept the cookies out of convenience. Because this is how they find out their origin, surfing behavior, purchasing behavior, and much more about their target group. Yes, you can also use it to optimize your own website and advertise your own products in a targeted manner. But there is also an alternative to this approach: Trust the effectiveness of your own website paired with direct customer communication for feedback on the quality of the communication channels used.

cronologic made a conscious decision to forego tracking information altogether. We want to consistently give our customers and interested parties the choice and protect them from any “dark patterns” or “digital nudging”. We only collect data when visitors to our website fill out a contact form or otherwise consent to this process, e.g. by e-mail. The nice side effect: Our homepage can be visited by anyone without interruption. Our trading partners, friends, and employees don't have to click their way through a jungle of banners and consent pages to get the information they need. Plus visiting our website does not cause any nuisance through personalized advertising.

This text was updated on: 
December 6, 2021
author: Uwe Thomaschky
Uwe Thomaschky
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